Auckland, New Zealand
Digital Product &
Transformation Leader
I turn business complexity into practical digital experiences — bridging strategy, delivery, and customer needs.
I build digital products that connect
business goals, customer needs,
and delivery reality.
About
Who I Am
I'm a cross-functional digital professional with 15+ years working at the intersection of product thinking, content strategy, and digital delivery. I've led teams and programmes across FMCG, insurance, consumer tech, government, and financial services — in New Zealand, Australia, France, and globally.
I'm most effective where strategy and execution need to meet in the real world: shaping ambiguous business problems into clear digital solutions, aligning stakeholders across complex organisations, and delivering measurable outcomes without losing sight of customer experience.
My background spans product ownership, digital transformation, content architecture, UX thinking, and CMS platform delivery — including large-scale AEM migrations. I bring a sharp eye for design, a practical approach to AI and emerging tools, and the kind of multilingual, international perspective that helps me communicate across cultures and disciplines.
Outside of work, I'm genuinely curious about technology — from vibe coding side projects and experimenting with AI tools, to following crypto markets and financial trading. It keeps me sharp, commercially aware, and always learning.
Education
MBA, Business & Communications
Université Lyon 2 · 2010
MBA, Webmarketing
Université Lyon 2 · 2009
MA, Comparative Literature
Université Lyon 3 · 2008
At a Glance
- ◆International career across NZ, Australia, France & global
- ◆7 languages
- ◆MBA in Business & Communications, Université Lyon 2
- ◆Comfortable across business, design & technology
What I Do
Core Expertise
Product Strategy & Ownership
Defining roadmaps, shaping backlogs, and making trade-off decisions that balance business value, technical feasibility, and customer impact.
Digital Transformation
Leading platform migrations, process redesigns, and content architecture overhauls — turning legacy complexity into modern, scalable digital experiences.
Cross-Functional Alignment
Bridging business, design, development, legal, and compliance teams — building consensus and driving delivery in matrixed environments.
AI & Rapid Prototyping
Applying practical AI thinking and modern prototyping tools to test ideas fast, validate concepts early, and accelerate product development.
Experience
Where I’ve Made an Impact
Senior Digital Product Content Manager
- ●Led digital performance and content delivery across all IAG consumer brands in NZ and Australia — managing a live backlog, staged deployment schedules, and cross-functional delivery teams.
- ●Drove cross-team alignment across marketing, compliance, legal, and development in a matrixed environment, influencing without direct line authority.
- ●Oversaw CMS platform migration to Adobe Experience Manager (AEM), maintaining performance and governance continuity across all public-facing consumer touchpoints throughout.
Senior Product Manager — Global Digital Marketing
- ●Managed always-on B2C digital performance across SEO, paid media, social, and content channels for Trygalaxy.com — Samsung's flagship global web experience across 30+ country markets.
- ●Led CRO sprints using funnel analysis and user insight to improve conversion; defined KPI dashboards to track and report performance to senior stakeholders.
- ●Delivered 490,000+ daily visitors and 23 million+ total visits, demonstrating strong commercial reach and engagement at scale.
- ●Managed geo-personalised user journeys and product onboarding flows, improving engagement and post-visit conversion metrics.
Senior Digital Content & Customer Manager
- ●Owned B2C digital marketing transformation of IQOS.co.nz — delivering an integrated e-commerce, CRM, and customer journey platform from end to end.
- ●Designed segmented lead-generation funnels and Salesforce-powered automated nurture flows, improving lead quality and post-lead conversion across both sales and support channels.
- ●Built and optimised customer journeys across acquisition, onboarding, and retention touchpoints — coordinating content, UX, webchat, and EDM to deliver a cohesive experience.
- ●Managed agency and technology vendor relationships, overseeing performance against delivery milestones within a complex stakeholder environment.
Senior Digital Project Manager
- ●Delivered government digital programmes including site builds, EDM campaigns, and platform enhancements; facilitated cross-agency workshops and managed compliance, schedule, and budget.
Social Business Lead
- ●Led digital adoption and social strategy across consumer business units; partnered with leadership to deliver measurable engagement and change programmes across a multi-brand environment.
- ●Managed internal stakeholder relationships and external vendors to deliver transformation initiatives on time and within budget.
Senior Digital Project Manager
- ●Delivered SEO, paid social, and EDM campaigns across Nestlé's FMCG brand portfolio; managed web content, agency performance, and end-to-end digital marketing execution.
Product Owner — Digital
- ●Launched AEM-based digital platform with Adobe; delivered AI-powered customer engagement tools and aligned business units on digital strategy tied to commercial KPIs.
Projects
Selected Work
Real-world delivery and concept projects that demonstrate product thinking, UX sensibility, and modern digital problem-solving.
Try Galaxy
Samsung's interactive web experience that lets users explore Galaxy device interfaces directly from any browser. A global-scale digital product serving millions of visitors across 30+ markets — showcasing Galaxy UI, features, and ecosystem before purchase.
A real-world product reaching 490,000+ daily visitors — demonstrating how content strategy and digital delivery work at genuine global scale.
IAG Platform Migration
Contributed to the migration of enterprise digital platforms from Drupal to Adobe Experience Manager across Australia and New Zealand, helping modernise content workflows and improve long-term platform scalability.
A complex enterprise migration that maintained uptime and governance continuity across all consumer-facing touchpoints throughout transition.
Skills
Tools & Capabilities
Product & Delivery
Digital & UX
Tools & Platforms
Business & Communication
Languages
A Global Perspective
Working across cultures and languages is a core part of how I operate — it shapes how I communicate, collaborate, and understand diverse stakeholders.
English
FluentFrench
FluentPortuguese
FluentItalian
FluentSpanish
FluentGerman
BasicRussian
BasicWant the full picture?
Download my resume for a complete overview of my experience, skills, and background.
Contact
Let's Connect
I'm open to product, digital transformation, and delivery roles in Auckland or remote. If you think we'd be a good fit, I'd love to hear from you.