Auckland, New Zealand
Digital
Platform Manager
I deliver complex digital programmes end-to-end — from CMS migrations and AEM platforms to mobile apps — bringing clarity, cadence, and cross-functional alignment to every delivery.
I build digital products that connect
business goals, customer needs,
and delivery reality.
About
Who I Am
I'm a Digital Platform Manager with 15+ years delivering complex digital programmes across insurance, consumer tech, government, FMCG, and financial services — in New Zealand, Australia, France, and globally.
I operate at the pointy end of delivery: owning live backlogs, managing staged rollouts, coordinating matrixed stakeholders, and holding the line on scope, budget, and schedule. From enterprise CMS migrations and AEM platforms to mobile apps and global web experiences, I'm the person teams rely on to turn ambiguous programmes into predictable delivery.
My work spans end-to-end platform migrations (Drupal → AEM), global product launches (Samsung Trygalaxy across 30+ markets), CRM and e-commerce integrations (Salesforce, CS Cart), and public-sector digital delivery under WCAG 2.1 AA compliance. I bring strong stakeholder management, sharp communication, and the multilingual, international perspective that helps me operate across cultures and disciplines.
Outside of work, I'm genuinely curious about technology — from vibe coding side projects and experimenting with AI tools, to following crypto markets and financial trading. It keeps me sharp, commercially aware, and always learning.
Education
MBA, Business & Communications
Université Lyon 2 · 2010
MBA, Webmarketing
Université Lyon 2 · 2009
MA, Comparative Literature
Université Lyon 3 · 2008
At a Glance
- ◆International career across NZ, Australia, France & global
- ◆7 languages
- ◆MBA in Business & Communications, Université Lyon 2
- ◆Comfortable across business, design & technology
What I Do
Core Expertise
Digital Project Management
Running live backlogs, staged deployments, and cross-functional delivery teams — holding the line on scope, schedule, and budget across matrixed environments.
CMS Migrations
Delivering end-to-end platform migrations including Drupal → Adobe Experience Manager (AEM), maintaining governance and uptime across public-facing consumer touchpoints.
Mobile Apps Management
Managing mobile product delivery across design, engineering, and QA — coordinating release cycles, app-store submissions, and cross-platform rollouts.
Stakeholder & Vendor Management
Bridging marketing, legal, compliance, engineering, and external agencies — driving alignment without direct line authority across complex programmes.
Experience
Where I’ve Made an Impact
Digital Platform Manager
- ●Own the NZMP website on Adobe Experience Manager (AEM). NZMP is Fonterra's global B2B dairy ingredients brand, selling to food and nutrition manufacturers in 130+ countries.
- ●Plan platform and content strategy around customer journey mapping and content calendars.
- ●Led an evidence-based redesign of the site navigation, taking it from analytics review to an agreed direction, and now mapping it page by page with content owners and the digital agency.
- ●Audited the global News library (~290 articles) and delivered a keep / archive / merge plan that slims the live section while protecting SEO value, with no mass page deletions.
- ●Wrote AEM authoring guides for priority product categories, sequencing content updates into existing page components ahead of layout changes so work isn't done twice.
- ●Optimise content for SEO and GEO (generative engine optimisation), backed by automated release checks I built across 600+ pages and the product image catalogue.
- ●Track and report content performance across customer journeys, turning insights into action.
Senior Digital Product Content Manager (AEM)
- ●Led end-to-end delivery of a full website replatforming — Drupal to Adobe Experience Manager (AEM) — across all IAG brands in NZ and Australia, from planning through staged go-live and hypercare.
- ●Identified and mitigated delivery risks across content migration and WCAG 2.1 AA accessibility, maintaining quality throughout.
- ●Managed multiple competing stakeholder groups (marketing, compliance, legal, development) in a matrixed environment with limited direct authority — relied on influence and clear communication to drive alignment.
- ●Ran Agile delivery from a live Jira backlog and coordinated user acceptance testing (UAT) with business stakeholders ahead of each staged deployment, keeping a consistent cadence under tight timelines.
- ●Ran platform governance and escalation management while keeping day-to-day production running across public-facing sites throughout the transition.
Digital Project Manager
- ●Oversaw global delivery of Trygalaxy.com, Samsung's flagship web experience — managing 30+ country-specific versions with tight timelines and complex stakeholder dependencies.
- ●Coordinated UAT and a staged rollout of 90+ localised versions, achieving 490,000+ daily visitors and over 23 million total visits since launch.
- ●Coordinated API integrations (analytics, CRM, localisation platforms) and managed external vendor performance and deliverables.
- ●Managed workflows and handoffs across designers, developers, and content teams using Jira and Confluence to maintain clarity and cadence across squads.
- ●Ran Agile stand-ups and cross-team WIP meetings; monitored dependencies and actively managed delivery risks across concurrent workstreams.
- ●Developed detailed project plans, timelines, and risk registers — monitoring dependencies across country markets and external vendor deliverables.
- ●Defined KPI dashboards; drove continuous CRO through funnel analysis and user insight.
Founder & Owner
- ●Founded and ran a crypto trading and advisory business, managing portfolios exceeding $3M for clients seeking to navigate DeFi, web3, and the broader digital-asset landscape.
- ●Advised micro and small businesses on adopting and understanding digital currencies and stablecoins, translating complex crypto concepts into practical, client-ready guidance.
- ●Built and managed client relationships, onboarding, and delivery workflows end-to-end using Zoho as the CRM and project management platform.
- ●Owned all aspects of the business — strategy, client acquisition, portfolio oversight, and reporting — operating independently across global markets and time zones.
Senior Digital Project Manager
- ●Delivered government digital projects including website development (Drupal, WordPress), EDM campaigns, and platform enhancements for public-facing communications.
- ●Facilitated stakeholder workshops across diverse groups, capturing technical and business requirements for complex platform work.
- ●Managed project budgets and schedules; delivered WCAG 2.1 AA-compliant websites within scope.
- ●Developed wireframes, site maps, and user journeys aligned with UX/UI best practices for citizen-facing digital services.
- ●Acted as day-to-day contact for cross-agency stakeholders, providing updates, managing expectations, and resolving blockers quickly.
Senior Product & Customer Manager
- ●Led digital transformation of IQOS.co.nz including Salesforce CRM integration, CS Cart e-commerce, and webchat platform — managing multiple matrixed stakeholders across marketing, tech, and customer service.
- ●Designed segmented customer journeys improving lead quality and post-lead conversion across support and sales flows.
- ●Developed wireframes, site maps, and user journeys aligned with UX/UI best practices — translating business requirements into scoped digital solutions.
- ●Ran project plans, timelines, and scope definitions; coordinated dev teams and external agencies through stand-ups and WIP meetings.
Social Business Lead
- ●Led digital adoption and social strategy across consumer business units; partnered with leadership to deliver measurable engagement and change programmes across a multi-brand environment.
- ●Managed internal stakeholder relationships and external vendors to deliver transformation initiatives on time and within budget.
Senior Digital Project Manager
- ●Delivered SEO, paid social, and EDM campaigns across Nestlé's FMCG brand portfolio; managed web content, agency performance, and end-to-end digital marketing execution.
- ●Oversaw end-to-end website project delivery across WordPress, WooCommerce, and corporate sites — translating client requirements into scoped website solutions aligned with business goals.
- ●Supported proposal development by assisting the sales team with scope definition, delivery assumptions, budgets, and schedules.
- ●Acted as day-to-day client contact providing updates and managing expectations; managed dev team, ran stand-ups and client WIP meetings using Monday.com and Teams.
Product Owner — Digital
- ●Launched AEM-based digital platform with Adobe; delivered AI-powered customer engagement tools and aligned business units on digital strategy tied to commercial KPIs.
Projects
Selected Work
Real-world delivery and concept projects that demonstrate product thinking, UX sensibility, and modern digital problem-solving.
Try Galaxy
Samsung's interactive web experience that lets users explore Galaxy device interfaces directly from any browser. A global-scale digital product serving millions of visitors across 30+ markets — showcasing Galaxy UI, features, and ecosystem before purchase.
A real-world product reaching 490,000+ daily visitors — demonstrating how content strategy and digital delivery work at genuine global scale.
IAG Platform Migration
Contributed to the migration of enterprise digital platforms from Drupal to Adobe Experience Manager across Australia and New Zealand, helping modernise content workflows and improve long-term platform scalability.
A complex enterprise migration that maintained uptime and governance continuity across all consumer-facing touchpoints throughout transition.
Skills
Tools & Capabilities
Project & Delivery
Collaboration
CMS
Analytics
SEO & GEO
CRM
Documentation
Productivity AI
Languages
A Global Perspective
Working across cultures and languages is a core part of how I operate — it shapes how I communicate, collaborate, and understand diverse stakeholders.
English
FluentFrench
FluentPortuguese
FluentItalian
FluentSpanish
FluentGerman
BasicRussian
BasicWant the full picture?
Download my resume for a complete overview of my experience, skills, and background.
Contact
Let's Connect
I'm open to Digital Platform Manager and Senior Digital Project Manager roles in Auckland or remote — CMS migrations, AEM platforms, or mobile app delivery. If you think we'd be a good fit, I'd love to hear from you.